Lamborghini set a new sales record in 2024, the Italian sportscar maker said on Thursday, defying the gloom that has hit mass-market car companies.

The bull keeps charging. Lamborghini has notched its most successful year ever, delivering a record-breaking 10,687 vehicles in 2024, a 6% increase over the previous record set just last year. This milestone cements the Sant’Agata-based brand’s position as one of the dominant players in the luxury automotive world.

Automobili Lamborghini delivered a record 10,687 cars, marking a 6% increase from the previous year and showcasing strong customer loyalty.

Lamborghini announced that it has set a new sales record after delivering over 10,000 vehicles worldwide in 2024. This number easily surpassed the previous record, which was set only one year earlier.

Lamborghini had much more to celebrate than another spin around the sun when midnight rang on January 1. The brand set yet another delivery record in 2024, besting its previous mark by six percent. Annual deliveries totaled 10,

O wned by the Volkswagen Group through its Audi subsidiary, Lamborghini has been flourishing since the Germans