All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

Samsung Vision AI is a new suite of smartphone-like intelligence features for the full lineup of Samsung smart TVs.

Samsung kicked off its CES plans by highlighting its strategy to expand AI across its tech, in a way that is connected and personal, as well as showcasing its latest devices, including the new flagship Neo QLED 8K QN990F TV.

Samsung TVs will now feature capabilities like Live Translate and Click to Search, while also serving as a central hub for smart home devices.

Watch Samsung's new video ad imagining how Vision AI could help to improve a family’s viewing experience on a TV at home.

Major tech companies unveiled their latest products and strategies ahead of schedule on January 6, 2025 (US time), with crowds gathering before Samsung Electronics' (Samsung) press conference. During the event,

LAS VEGAS - Samsung Electronics unveiled a series of artificial intelligence (AI) objectives during several press events at the CES 2025 tech trade show in Las Vegas on Monday (local time), highlighting its ambition to expand AI applications beyond the home and into all aspects of life.

Samsung has unveiled a raft of new TVs, including the flagship Neo QLED 8K QN990F and the Frame Pro. There are also new OLED and QLED sets on offer for this coming year. With its NQ8 AI Gen3 Processor,